It’s not often that I post on this blog about any other than music. In fact, I can’t even remember the last time I did something like that but I’m so impressed by Montreal startup Frank & Oak that I had to write about them and spread the word. Simply put, Frank and Oak designs, manufactures and sells quality clothes directly to their customers. Their main demographic is male twenty-somethings that either don’t like or don’t have the time to properly shop for new clothes. Each item is under $50, with the exception of blazers and jackets. If you join The Hunt Club, their main service, you get an email at the start of each month to pick 3 things to try on. The clothes get shipped to you, you try them on, and pay only for whatever you decide to keep. In addition to this, based on a brief survey and your monthly choices, the company begins to provide you with clothing suggestions based on your style preferences. It really doesn’t get much easier.
Obviously none of this means anything if the clothes aren’t quality or don’t fit. Fortunately, Frank and Oak strikes a home run in both of those categories. This month I ordered 3 items, a new haven crimson shirt, a blue dawson varsity jacket and a ranford cardigan in charcoal. I’m always skeptical of trying on new brands since I have a slim figure and most clothes are too big on me. All of the items that I ordered were in a S size and the shirt and cardigan fit me perfectly. Being an online service of off-the-rack clothing it can be hard to get sizing right, but the site does a good job of sizing you based on other brands that fit you.
Look what came in the mail!
I was very impressed with the quality of the clothing I received. The crimson shirt had just the right amount of thickness but the material was still soft. One of my pet peeves with getting shirts is that the collar is either too floppy and casual or too rigid and formal. The shirt from Frank and Oak struck a good balance between the two and is great for working in a business casual environment or going out for drinks with friends. The cardigan was a great fit too and super comfortable as it’s made of 100% cotton. Unfortunately, the varsity jacket was too big even though it was the same size as the shirt and cardigan but I was actually a bit relieved since I had only intended to keep one item this month.
The return process for the varsity jacket was incredibly simple. I just had to log onto the website, indicate the items I was keeping and print out a return label. I packed the jacket back into the box it came in and taped the return label. Frank and Oak covers shipping both ways so the process was painless and easy.
Overall, I’m incredibly impressed with Frank and Oak. Their unique service makes it easy to update your wardrobe and stay on top of the curve. Additionally, by handling everything from design to point-of-sale the clothes are able to be high quality without breaking the bank. Finally, their fresh new additions each month combined with great editorial content creates a truly unique experience that every guy should try at least once.
Check it out
Ben
camerondickey
Sean
Of Reckless Abandon 